The JLow Method Framework underpins all our services.
We use it as a diagnostic tool on consultation sessions and as a road map to execute marketing campaigns and funnel builds to deliver you higher conversions and lower ad costs. And increased revenue without any guesswork.
- You spend less money on traffic, leads and sales by using superior content marketing strategies for higher ROI.
- You'll talk with higher quality prospects who already know, like and trust you because of your superior presale messaging and positioning. Saving you time and stress.
- And by optimizing and automating your marketing systems you'll be able to scale as fast or as slow as you want to. So you can focus your energy and resources on the things that matter most in your business.
The average client is able to find quick wins and revenue growth opportunities which can be implemented immediately. Sometimes adding as much as 20% to their bottom line before we begin implementing new strategies and systems!
"Begin with the end in mind." Stephen Covey.
In a perfect world marketing makes selling superfluous. So we start with that simple concept in mind. Creating that context where your ideal client says "This is perfect. I want in!" before you even ask for the sale. We use that end goal intelligence to craft crystal clear and appealing messages and offers.
You become the essential piece of the puzzle for your ideal client instead of a commodity provider.
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." Peter Drucker.
We go deep into your ideal client's world. Beyond the typical one page Avatar profile to find what really drives demand and desire in your ideal client's mind.
You'll have a clear message that cuts through the noise.
"Focus on the right message for the right people at the right time." - Russell Glass.
Now it's time to map out your custom content marketing strategy. It's no longer enough to know your client Avatar and have a clear and compelling message. Getting the right message at the right time to the right people within the correct context is now essential.
Move from unplanned or haphazard communication in your market to strategic content delivered with precision.
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” — Kevin Stirtz
Now we make sure your points of customer engagement are geared to systematically create deeper desire and more demand for your products and services. We want your website, blog and social profiles to attract the right people to you and repel the rest.
You'll move from chasing attention in a crowded market to deeper connection with those most likely to become raving fans and long term clients.
“The way you position yourself at the beginning of a relationship has a profound impact on where you end up.” – Ron Karr.
You need lead magnets that are:
- Quick and easy to consume (and produce).
- Clear demonstrations of your ability to help solve your clients problems.
- Evergreen, long term assets they'll keep coming back to use.
- Easily shared.
And the landing page, delivery and follow up has to fit your positioning and provide genuine value to your prospects. All in a way that sets up the future sale. It's a tall order but fortunately there are frameworks to put everything together.
You become the trusted advisor for the long term.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin.
Now it's time to set up your content marketing system. Engaging, interesting and relevant content and stories delivered consistently to your blog and social sites. Using the right content at each step of the presale journey to drive the desired action.
Now you have a system in place to get the attention of your ideal prospects, peak their interest, develop desire and ultimately compelling them to take action.
Stage Three: Scale - From Trickle To Torrent
“Content is fire, social media is gasoline.” – Jay Baer.
With the strategy and systems in place running effective ads and a generous ROI becomes easier. We'll make sure you've got your account and campaigns set up properly. We'll make sure you dial in the right audience targeting and have the right budget controls and metrics in place.
Then we'll keep calibrating and refining until you have a predictable traffic generation system that scales on demand.
"It's much easier to double your business by doubling your conversion rate." Jeff Eisenberg.
Now we'll turn our attention to optimizing your funnel, boosting the conversion rates at each step to get the maximum quality and quantity of leads and sales for every click.
You'll grow your email list, client list and waiting list.
"Find out what works, and do more of that." Steve de Shazer.
Now you know what works, you can do more of it. This goes beyond increasing ad spend and conversion rate optimization on your hyper-focused funnel. To really scale on demand you'll link funnels together to deepen the sales journey, adding new products and services. Or stack funnels together to target new niches with different messaging, wants and desires and move them into your primary offer.
You'll be able to grow larger revenue streams and multiply them.